This Privacy Policy describes how your personal information is collected, used, and shared when you
visit or make a purchase from www.maisoncarmen.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including
information about your web browser, IP address, time zone, and some of the cookies that are
installed on your device. Additionally, as you browse the Site, we collect information about the
individual web pages or products that you view, what websites or search terms referred you to the
Site, and information about how you interact with the Site. We refer to this automatically-collected
information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an
anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser
type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how
you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect
certain information from you, including your name, billing address, shipping address, payment
information (including credit card numbers, email
address, and phone number. We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device
Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site
(including processing your payment information, arranging for shipping, and providing you with
invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or
advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in
particular, your IP address), and more generally to improve and optimize our Site (for example, by
generating analytics about how our customers browse and interact with the Site, and to assess the
success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as
described above. For example, we use Shopify to power our online store--you can read more about
how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also
use Google Analytics to help us understand how our customers use the Site--you can read more
about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations,
to respond to a subpoena, search warrant or other lawful request for information we receive, or to
otherwise protect our rights.

BEHAVIOURAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements
or marketing communications we believe may be of interest to you. For more information about
how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational
page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
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Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s
opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not
Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you
and to ask that your personal information be corrected, updated, or deleted. If you would like to
exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order
to fulfill contracts we might have with you (for example if you make an order through the Site), or
otherwise to pursue our legitimate business interests listed above. Additionally, please note that
your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records
unless and until you ask us to delete this information.

MINORS
The Site is not intended for individuals under the age of 21.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our
practices or for other operational, legal or regulatory reasons.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make
a complaint, please contact us by e-mail at customercare@maisoncarmen.com